much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003). For the qualitative researcher, there is no single reality, it is subjective and exist only essay on television effects on children in reference to the observer. Key Features Quantitative researchers try to control extraneous variables by conducting their studies in the lab. A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. .
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Report this ad References Antonius,. Data Analysis Statistics help us turn quantitative data into useful information to help with decision making. Findings are therefore likely to be context-bound and simply a reflection of the assumptions which the researcher brings to the investigation. The way we typically define them, we call data 'quantitative' if it is in numerical form and 'qualitative' if it is not. Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods. . For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., yes, no answers). Nothing is predefined or taken for granted. The terms subjective and objective will be viewed in accordance with each research paradigm by considering the role of the observer and addressing how the researcher conducts his or her analysis using these approaches. In addition, they do not allow participants to explain their choices or the meaning of the questions may have for those participants (Carr, 1994). This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic inquiries. Therefore, a qualitative researcher immerses her/himself in the field, in natural surroundings. Quantitative Research uses measurable data to formulate facts and uncover patterns in research.
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